The Great Gatsby By F. Scott Fitzgerald - 1681 Words

The 1920’s, a pre-depression age of jazz and modernism, were a retreat from traditional ideas and values. On the east coast of New York, the setting of Fitzgerald’s â€Å"The Great Gatsby†, Fitzgerald shows an economic disparity in Long Island. The different â€Å"eggs†or rich neighbourhoods on Long Island, sit on either side of a â€Å"Valley of Ashes†. That being the poor neighbourhood between the â€Å"Old Money† and â€Å"New Money†. Besides the warring social classes, Fitzgerald touches on another important, typically overlooked, issue: Gender Roles. In the Great Gatsby, women are treated as fragile beings that need to be cared for by a man. Even though women are submissive, their submission is less because they are inferior, and more because they’re†¦show more content†¦Fitzgerald’s attitude towards 1920’s gender norms is that women are submissive not because they are inferior, but because it gives t hem power and keeping that power results in conflicts between the genders. Daisy Buchanan, Nick’s cousin, is in an unhappy marriage with Tom Buchanan; who comes from â€Å"old money† but who s also physically and mentally abusive to her. Everyone is aware of the affair, especially Daisy, yet she continues to stay not only because of public opinion but also because of Tom’s wealth. Daisy loved Gatsby when he was poor but because of his poverty she didn’t want to be with him, so she married Tom. Daisy is the typical â€Å"southern belle† in that she is a stock character representing rich white women of the south in the 1920s. Gatsby has always been deeply infatuated with Daisy; she represents all the things Gatsby wants: wealth, social status, glamour. Fitzgerald develops a character best compared to a Siren from the Odyssey. Nick describes her voice as â€Å"[...] a thrilling voice. It was the kind of voice that the ear follows up and down, as if e ach speech is an arrangement of notes that will never be played again[...]excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion[...]† (Fitzgerald, 33). Daisy has a â€Å"singing compulsion† and

Their Eyes Were Watching God - 932 Words

Janie Crawford: The Woman Whose Clothing Conveys Her Relationships In Zora Neale Hurston’s Their Eyes Were Watching God, the protagonist, Janie, endures two marriages before finding true love. In each of Janie’s marriages, a particular article of clothing is used to symbolically reflect, not only her attitude at different phases in her life, but how she is treated in each relationship. In Janie’s first marriage with Logan Killicks, an apron is used to symbolize the obligation in her marriage. â€Å" Ah’ll cut de p’taters fuh yuh†¦ When Janie had finished indoors she sat down in the barn with the potatoes † (27). The apron represents Janie s role in the marriage as a farm-hand, which is not similar to the beloved role that Janie yearns for in marriage. Janie envisions her marriage as a bond between a couple that is not affected by gender roles but by love, but the apron suggests that her purpose in marriage is to abide by Killicks’ rule. Furthermore, Janie decides to find more in her life, specifically love, and leaves Logan for Joe Starks; Janie expresses her freedom by tossing her apron away. The narrator states, â€Å" That made her feel the apron tied around her waist. She untied it and flung it on a low bush beside the road and walked on†¦Ã¢â‚¬  (32). The apron’s removal reflects Janie’s way of displaying that she is breaking away the bonds of her marriage with Killicks, and the emotional restrictions she suffered. The emotional restrictions that Janie experiences are due to her lackShow MoreRelatedTheir Eyes Were Watching God1064 Words   |  5 Pagessignificant than death. In Zora Neale Hurston’s famous novel, Their Eyes Were Watching God, the main character Janie Crawford is plagued by the deaths of loved ones. Janie moves from caregiver to caregiver searching for true love and happiness, only to have it stripped away from her once she finds it in her third husband Tea Cak e. At the end of the novel, having realized true love and loss, Janie is a whole woman. Their Eyes Were Watching God portrays the growth of the human spirit through both the emotionalRead MoreTheir Eyes Were Watching God1780 Words   |  8 Pagesshort story â€Å"Sweat† and novel Their Eyes Were Watching God, the focus is on women who want better lives but face difficult struggles before gaining them. The difficulties involving men which Janie and Delia incur result from or are exacerbated by the intersection of their class, race, and gender, which restrict each woman for a large part of her life from gaining her independence. Throughout a fair part of Zora Neal Hurston’s novel, Their Eyes Were Watching God, Janie’s low class create problemsRead More Eyes Were Watching God Essay711 Words   |  3 Pages Their Eyes Were Watching God provides an enlightening look at the journey of a quot;complete, complex, undiminished human beingquot;, Janie Crawford. Her story, based on self-exploration, self-empowerment, and self-liberation, details her loss and attainment of her innocence and freedom as she constantly learns and grows from her experiences with gender issues, racism, and life. The story centers around an important theme; that personal discoveries and life experiences help a person findRead MoreAnalysis Of Their Eyes Were Watching God 1061 Words   |  5 PagesDivision: Janie Crawford in Their Eyes Were Watching God Their Eyes Were Watching God was written in 1937 by Zora Neale Hurston. This story follows a young girl by the name of Janie Crawford. Janie Crawford lived with her grandmother in Eatonville, Florida. Janie was 16 Years old when her grandmother caught her kissing a boy out in the yard. After seeing this her grandmother told her she was old enough to get married, and tells her she has found her a husband by the name of Logan. Logan was a muchRead More Their Eyes Were Watching God Essay1757 Words   |  8 Pages Their Eyes Were Watching God Book Report 1. Title: Their Eyes Were Watching God 2. Author/Date Written: Zora Neale Hurston/1937 3. Country of Author: 4. Characters Janie Mae Crawford- The book’s main character. She is a very strong willed, independent person. She is able to defy a low class, unhappy life because of these factors, even though the environment that she grew up and lived in was never on her side. Pheoby Watson – Janie’s best friend in Eatonville. Pheoby is the only towns person whoRead MoreWhose eyes were watching God?1400 Words   |  6 PagesWhose eyes were watching God? In the movie Their Eyes Were Watching God, Oprah Winfrey manipulates events that happened in the book by Zora Neale Hurston. Oprah morphs many relationships in the movie Their Eyes Were Watching God. She changes the role of gender, and also makes changes in Janie’s character strength. Oprah also changes the symbolism in the movie to where some important symbols in the book change to less important roles. Oprah changes many important events in the book Their Eyes WereRead MoreTheir Eyes Were Watching God Essay724 Words   |  3 PagesTHEIR EYES WERE WATCHING GOD ESSAY  ¬Ã‚ ¬ Janie Crawford is surrounded by outward influences that contradict her independence and personal development. These outward influences from society, her grandma, and even significant others contribute to her curiosity. Tension builds between outward conformity and inward questioning, allowing Zora Neal Hurston to illustrate the challenge of choice and accountability that Janie faces throughout the novel. Janie’s Grandma plays an important outward influenceRead MoreEssay on Their Eyes Were Watching God921 Words   |  4 PagesTheir Eyes Were Watching God An Analysis So many people in modern society have lost their voices. Laryngitis is not the cause of this sad situation-- they silence themselves, and have been doing so for decades. For many, not having a voice is acceptable socially and internally, because it frees them from the responsibility of having to maintain opinions. For Janie Crawford, it was not: she finds her voice among those lost within the pages of Zora Neale Hurston’s famed novel, Their Eyes Were WatchingRead MoreTheir Eyes Were Watching God By Zora Hurston Essay1233 Words   |  5 PagesHurston In the novel â€Å"Their Eyes Were Watching God† by Zora Neal Hurston is about a young woman named Janie Crawford who goes on a journey of self discovery to find her independence. The book touches on many themes like gender roles, relations, independence and racism however racism isn’t mainly focused upon in the book which some writers felt should have been. Some felt that the representation of black characters should have been better role models. Zora Hurston’s novel wasn’t like other black literatureRead More Their Eyes Were Watching God Essay6216 Words   |  25 Pages Their Eyes Were Watching God Theme Many times the love that a person is looking for is the one that a person doesnt realize. Setting The author begins and ends the book on a porch where Janie is telling her story to her friend Pheobe Watson. The book begins in the morning on the porch and then ends at night, symbolic of beginning and end. In between these two times Janie is telling her story which travels through the state of Florida. Style In this book, Hurston writes in the dielect

Advertising Management for Promotion- MyAssignmenthelp.com

Question: Discuss about theAdvertising Management for Promotion. Answer: The advertising campaign has the following objectives- To make the customers aware that they should not be shy of revealing hemorrhoids as an ailment To make people aware about new hemorrhoids treatment ointment of XYX Pharmaceutical company To give periodic reminder about the product To persuade people to buy the product (Blakeman, 2014) These objectives will help in designing a suitable strategy for the advertisement campaign. The message would be communicated via a television commercial advertisement where a doctor would be making patients aware about the medication and persuading them to use it for immediate cure and relief (Rollins, 2013). Television is a very potent medium for creating a message for awareness and persuasion. Through a short Ad film customer can be easily persuaded to buy the product Target audience is the customer group to which the company wants to sell the product (Green, 2012).Target audience would be patients suffering from hemorrhoids of both genders for the middle income group in Australia. Awareness would be created through frequent television Ad campaign. The Ad campaign will contain message regarding the health issue and the remedy by using the product. It will also give information about application and usage and expected results. Additionally, the Ad campaign will try to explain how the problem can aggravate if no remedy is used(Parente, 2014). Therefore, through repeated and message oriented Ads message will be propagated. Media vehicle should be selected based on budget, product type, awareness level to be generated and the number of audience to be reached(Green, 2012). Print media, television media and social media are some of the media which can be used. However, as the company wants to reach patients of hemorrhoids across the country, television commercial advertising media would be most suitable as it has a large reach and both audio visual messages have a lasting impact on the customers. A fixed position is recommended for this advertisement campaign in weekly or daily health shows on TV and radio. A fixed position will help in giving repeat Ads to people who watch health shows for possible remedies for their ailments(Rollins, 2013). The reason is that a fixed position will help in keeping a watch on the advertising budget and also help in targeting the right type of audience. An advertisement budget is an estimate of all types of expenditure associated with the Ad campaign(Belch, 2014). Costs associated with it are payments to be made to media vehicle, payment made to Ad agency for making the Ad and payment made to the models used in the Ad campaign Following is a budget for an Ad campaign for for a period of one month. All amounts are in Australian Dollars. Advertisement Budget Item Amount (Dollars) Total budget for the Ad campaigned 10,000 Total Cost for Ads in three top health shows per week at three time slots 4,000 Total cost of Ad in health bulletin twice a week 2,000 Total Cost of hiring an Ad agency 4000 Table 1: Source: Made by author (2017) It is important to negotiate with media vehicle to determine position because there are many other firms vying the media vehicle to place their Ads. Therefore, there is a supply constraint leading to high price for prime positions(Parente, 2014). Therefore, it is important to talk and negotiate price and the position that the company wants for its product. Important factors while negotiating with media vehicle are price, position, frequency, time slot and length of the advertisement(Fennis, 2014). More prime the time slot more will be the price. Similarly lengthier the advertising the charges will be more. Frequency also affects the price that the media vehicle will charge; therefore, it is very important to keep these factors in mind. Major information to be discussed with media people while determining the advertising contract is the Ad message, the Ad length, the fact that the Ad should contain full description of the product and should persuade and influence the customer to buy it(Dahlen, 2014). The other information to be shared would be the choice of the media vehicle, the frequency and the position of the Ad. While formulating the media contract all legal regulations pertaining to pharmaceutical industry should be taken into consideration. As per law of the land, it should be mentioned in the contract that consumer wont be misled. Additionally, the price and the type of Ad campaign should be predefined in the contract in a legal manner(Mitchell, 2013). Ethically the company will make sure that consumer is given the right information and all details of the product are included in the advertisement. An Ad campaign can be monitored by keeping a watch of the media vehicle and cross checking whether they are airing the Ad in the stipulated position for the stipulated length of time(Hovland, 2014). Doing random checks will help in this assessment. Major things to monitor in an Ad campaign are, to see whether the Ad is being aired in the correct time slot at the stipulated frequency(McCabe, 2010). Another thing to monitor is whether the Ad is giving the correct message and whether it is having the right impact on the customer. An important thing to monitor is whether the Ad is generating interest of the customer. There are various legal issues connected with monitoring an Add camping. Only legal measures like monitoring the actual Ads should be practiced(Hovland, 2014). Payments as per legal system and predetermined contract should be made for monitoring. Monitorings should be done in an ethical manner after letting the media vehicle know of it. The advertisement campaign can be termed a success if the advertisement has had an incremental effect on sales(Hovland, 2014). The reason is that the basic aim of the advertisement is to increase the product sales through awareness generation. Another criterion is if the customers become more aware of treatments of the health problem and look for possible remedies. This is because the aim of the campaign was to persuade the customers to not shy away from the problem and take its treatment. Bibliography Belch, G., (2014) Advertising and Promotion: An Integrated Marketing Communications Perspective. New Delhi: McGraw-Hill Education. Blakeman, R., (2014) Integrated Marketing Communication: Creative Strategy from Idea to Implementation. Plymoth: Rowman Littlefield. Dahlen, M., (2014) Marketing Communications: A Brand Narrative Approach. Melbourne: John Wiley Sons. Fennis, B. M., (2014) The Psychology of Advertising. Sussex: Psychology Press. Green, J., (2012) Advertising. New York: The Rosen Publishing Group. Hackley, C., (2014) Advertising and Promotion. London: SAGE2014. Hovland, R., (2014) Readings in Advertising, Society, and Consumer Culture. New York: Routledge. McCabe, S., (2010) Marketing Communications in Tourism and Hospitality. New York: Routledge. Mitchell, A. A., (2013) Advertising Exposure, Memory and Choiceg. London: Psychology Press,. Parente, D., (2014) Advertising Campaign Strategy: A Guide to Marketing Communication Plans. New York: Cengage Learning. Rollins, B. L., (2013) Pharmaceutical Marketing. Burlington: Jones Bartlett Publishers.

Political independence of Latin America

The countries of Latin America achieved their political independence in the early nineteenth century. The countries received the opportunity to follow their own route in setting the priorities for the independent progress.Advertising We will write a custom essay sample on Political independence of Latin America specifically for you for only $16.05 $11/page Learn More The accents were made on the development of the agricultural sector which was significant for intensifying export trade and on the rapid industrialisation in the states. The turn of the centuries made the governments of the countries be directed toward following the democratic principles in providing new policies and reforms. All these aspects can be discussed as contributing to the economic and political progress of the Latin American countries, but these states did not achieve the high status at the global arena during the next hundred years after achieving their independence because of th e range of influential factors. Chile, Mexico, Brazil, and Peru developed the possibilities to strengthen their world position only at the end of the twentieth century and beginning of the twenty-first century (Solimano 2006, p. 21). The impossibility of the Latin American countries to achieve the first world status during the first hundred years after the war for independence can be based on such significant factors as the orientation to the development of the agricultural sector instead of forcing the industries, the political instability in countries, dictatorial forms of leadership, and the territorial conflicts with the neighbouring states. The history of Chile in the nineteenth century can be discussed as the vivid example of these negative factors’ impact on the political and economic development of the country. The Successes and Negative Consequences of Achieving the Independence in the Nineteenth Century The independence movement in Chile against the Spaniards began to develop in 1808 when the high class of the creoles started to struggle for self-governing. The population of Chile was divided into two opposite groups of those persons who supported the Spaniards and those ones who were inclined to fight for independence.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The civil war was developing during the period of 1810-1826, and it was the time of continuous military conflicts and oppositions between the forces which resulted in reducing the physical and financial resources of the fighters for independence and royalists. The first positive effects of this struggle were in diminishing the labour exploitation of the indigenous people. Nevertheless, the full political independence from Spain which could allow the development of Chile’s foreign relations was achieved only in 1826. Thus, the Chilean people had to oppose the Spanish troops during the first fif teen years after proclaiming the independence in 1810. The situation was complicated with the peculiarities of the dictatorial regime of Bernardo O’Higgins who was the director general of the country during the period of 1817-1823. His authoritarian behaviour and principles of leadership provoked the open resistance of the people in provinces, and the fact of the Spanish troops’ presence in the country made the effective development of the state during the years of the war for independence almost impossible. In spite of the fact Chile achieved the independence from Spain, the war was too exhausting for people, especially with references to O’Higgins’s regime (Eakin 2007, p. 155). The Period of Stability and the Impact of the World Powerful States The achievement of the political and economic independence did not mean the achievement of the political stability (Bergoeing Repetto 2006, p. 169). The opposition of the political powers in the country led to d eveloping the civil conflicts in 1829-1831. The question of the political organisation of the state was regulated only with declaring the Constitution of Chile in 1833. During the period of 1833-1860, the opposition of liberal and conservative powers in the country was minimal, and this time can be discussed as successful for Chile’s economic progress.Advertising We will write a custom essay sample on Political independence of Latin America specifically for you for only $16.05 $11/page Learn More The country becomes the world leader in producing copper and actively develops its trade relations with the foreign countries basing on the agricultural sector and mining industries (Bulmer-Thomas 2003, p. 25). The improvement of the economy of Chile provoked the development of the territorial conflicts with Peru and Bolivia in 1836 and with Argentina in 1843. Thus, the inner political stability of the period was closely connected with military conflicts for distributing the lands and economic impact in the region. The struggle for lands was closely associated with the countries’ economy because of the natural resources which were found at these territories. Overcoming the civil conflicts within the country, the Chilean administration developed the military conflicts with the foreign states which resulted in Chile’s extension of territories and gaining the resources. Moreover, the accents were made on the development of industries and building railways. All these factors could contribute to Chile’s intensive economic development and further progress, but the period of the political stability which can be discussed as one of the most influential aspects of the country’s progress was broken with the growth of the church power in 1861 and increasing the tension between the liberal and conservative political forces (Franko 2007, p. 48). During the period, the impact of Britain and Germany’s capitals a nd investments in the region increased. If the middle of the century was characterised by stability in Chile’s economic and political development, the end of the nineteenth century was rather challengeable for the country. The conflicts with the neighbouring states developed into the Pacific War of 1879-1883. In spite of the fact the war outcomes brought a lot of economic benefits for Chile, the political instability in the country resulted in the next civil war of 1891. This war was provoked by the governments of Germany and Britain against the administration of Jose Manuel Balmaceda because he developed the anti-imperialism movement, and these countries could lose their impact in the region.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Thus, being one of the strongest naval countries in the region and having the rapidly progressive economy based on producing copper, silver, and nitrates, Chile was rather instable country according to the correlation of the political powers. The long period of civil conflicts after achieving the independence was changed with the period of the thirty years of inner political stability, and then the end of the century was also characterised by the violent civil war (Wiarda Kline 2006, p. 88). The necessity of the political and economic reconstruction at the beginning of the twentieth century complicated the development of Chile as the successful and powerful state in the region. The Issues of the Early Twentieth Century Chile was one of the most developed countries in Latin America during the early twentieth century because of the progress of the agricultural sector, mining, copper and nitrate industries, but it did not become the leader at the world arena due to a lot of factors. C opper and such minerals as iron ore and silver were extremely important for the growth of the country’s economy. However, the main problem was connected with the agricultural issues. The development of industries was not intensive enough to meet the needs of the changing economic principles. One of the most important problems was the lack of lands for citizens and the dependence of the economy on the development of latifundia. To find jobs, the majority of the rural population migrated to cities, contributing to the intensive urbanisation (Collier Sater 2004, p. 34). The period of the 1920s is the first step in forcing the position of the military leaders within the country as a result of the conflicts with Peru and Bolivia and the development of several military coups. The further impact of the military leaders on the politics of Chile can be discussed as destructive for realising the democratic principles within the country (Hofman 2000, p. 18). Thus, in a hundred years af ter achieving the political independence, the country was not ready to become the world leader because of the peculiarities of the political development, economic progress, and features of the foreign relations. To overcome the situation, the accents were made on implementing the new Constitution in 1925 and developing the principles of the Presidential Republic. The first results of coping with the crisis in political life of the countries stimulated the further economic rise during the period from 1927 till 1929. It was the chance to liberalise the economic life with providing the necessary reforms, encouraging the local manufacturers, solving the unemployment issues, and attracting the foreign investments. Nevertheless, the liberal tendencies in the economy of the country were contrasting to the dictatorial principles realised in politics (Rector 2005, p. 64). This contrast could be intensified with the further development of Chile, preventing it from following the democratic pri nciples, but the situation was changed extremely with the impact of the world crisis’s beginning in 1929. The possible economic progress of Chile in the future became the controversial question during the years of the crisis because of the fact the country’s export and import were lessened in 10 times, and Chile was among the Latin American countries which suffered from the crisis’s outcomes more significantly. The economic losses in Chile provoked the increase of the opposing political movements’ impact. Thus, the period can be characterised as the time when military leaders, democratic leaders and socialists tried to win the highest position in the country and maintain their power (Rector 2005, p. 82). All the attempts to stimulate the growth of the strong national economy were negatively influenced by the effects of the unstable political situation. That is why, it was almost impossible to speak about winning the leading world positions by Chile as wel l as the other Latin American country during the first part of the twentieth century. Why Chile Failed to Achieve the First World Status Notably, the nineteenth century was the period of unprecedented development of many countries (including such super power as the USA). Developing industries and technology, many countries managed to achieve the first world status. However, Chile was not in the row with these countries. A number of factors prevented the country from entering the club of the winners. In the first place, the country was characterized by political instability during the nineteenth and the first part of the twentieth centuries. Admittedly political instability cannot be a favourable premise for economic growth of the country. Investors who were ready to invest in the Chilean economy had to withdraw their funds due to changing political agendas. Liberalisation process in the country was very painful and was incomplete in the first part of the twentieth century. Apart fro m instability, economic growth was impossible due to inadequate economic policies. The major focus was made on agriculture. However, the sector relied on out-dated practices based on slavery. Of course, such kind of practice could not be effective in the end of the nineteenth century. More so, there was no technology to back up the development of the agricultural sector. In the times when all countries focused on industrialization, Chile lagged behind. Underdevelopment of industries also negatively affected development of agricultural sector which eventually became less profitable than it used to be. Besides, the country’s economy was always influenced by foreign capital and therefore, some interest groups focused on their own profits rather than on the development of the country’s economy. It is possible to note that absence of strong leadership in Chile where all sectors of economy and all spheres of social life needed effective reforms resulted in economic, social a nd political degradation. The beginning of the twentieth century can be discussed as rather progressive in relation to the sphere of economy in the Latin American countries. However, the results of one hundred years’ development of Chile after gaining the independence emphasise the negative effects of the civil wars, dictatorial regimes, accents on the agricultural sector in economy, and conflicts with foreign countries. All these factors cannot be discussed as advantageous for the political, economic, and social progress of the countries and as contributing to the increase of their international status. Reference List Bergoeing, R Repetto, A 2006, â€Å"Micro efficiency and aggregate growth in Chile†, Latin American Journal of Economics, vol. 43 no. 127, pp. 169-192. Bulmer-Thomas, V 2003, The economic history of Latin America since independence, Cambridge University Press, USA. Collier, S Sater, WF 2004, A history of Chile, 1808-2002, Cambridge University Press, US A. Eakin, MC 2007, The history of Latin America: collision of cultures, Palgrave Macmillan, USA. Franko, P 2007, The puzzle of Latin American economic development, Rowman Littlefield Publishers, USA. Hofman, A 2000, The economic development of Latin America in the twentieth Century, Edward Elgar Publishing, UK. Loayza, N Soto, R 2002, Economic growth: sources, trends, and cycles, Central Bank of Chile, Santiago, Chile. Rector, JL 2005, The history of Chile, Palgrave Macmillan, USA. Solimano, A 2006, Vanishing growth in Latin America: the late twentieth century experience, Edward Elgar Publishing, UK. Wiarda, HJ Kline, HF 2006, A concise introduction to Latin American politics and development, Westview Press, USA. This essay on Political independence of Latin America was written and submitted by user Stella Horne to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.